SMALL BUSINESS AND PROFESSIONALS ARE BRANDS TOO!
The term Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product/service distinct from those of other sellers”.
Your store, business and professional service should be considered as a unique offering to your consumers and prospects. In fact, your brand is much more than your logo, merchandising or products.
It is the overall experience customers have with your business. It goes beyond the visual elements of your business, and also includes what you do, how you do it, what your customer interactions are like, the type of information you share in your marketing and on social media. All these elements help establish the trust and credibility of your business. Not only will this help you maintain clients, but also how prospects find you and your product/service.
INTERNET & SOCIAL MEDIA HAVE CHANGED EVERYONE'S LIFE..... INCLUDING YOURS!
When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today if you are not adapting to this change, you are not only behind your competition, you are also behind the technology and behind your consumer.
In the past, pre-shopping was pretty much confined to big-ticket items like cars, or expensive electronics or homes. Now people engage in discovery before shopping on very small things.
It’s crossed all categories of shopping behavior. It’s just the way people buy today. Its just the way people live today!
MEASUREMENT AND ANALYTICS HELP DRIVE SUCCESS!
With consumers active in your mobile, social and online properties, it’s easy to feel overwhelmed by data. Digital, Social and Email marketing provide rich data and analytics that most offline media do not provide. This will help you better understand your consumer, understand what's working and provide insights that will help optimize future plans.
Analytics and measurement need to be developed based on marketing and communication objectives. Once communication plans are deployed, its essential to track results and course correct as needed.
Measurement provides insights on the current situation that demonstrate the value of marketing efforts and help optimize the course of action in the future across Online, Social and Email marketing programs.